Bachelor of Commerce (Marketing)

The Bachelor of Commerce (Marketing) is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.

People seeking careers in marketing are expected to have well-developed decision-making skills and to be innovative in their approach to business problems and situations. As a result the marketing courses are combined with general business studies, and the development of practical skills and knowledge is integrated with an understanding of current theories and the latest research.

This degree not only provides grounding in marketing theory, but also provides opportunities to prepare marketing reports and plans, undertake a diagnostic case study of an exporting firm, analyse advertisements in a variety of media, and apply market research as part of a group project that focuses on a real business problem.

duration Duration
36 months (Full-time)
entry requirements Entry Requirements
Completion of Year 12, i.e. GCE 'A' Levels, Local Poly Diploma, IB Diploma, etc
intake Intake
Not accepting new applicants

This programme is offered on a full-time basis.

The University of Adelaide Bachelor of Commerce (Marketing) programme consists of 24 courses.

  • Introduction to Management I
  • Introduction to Marketing I
  • Business & Economic Statistics I
  • Commercial Law I
  • Foundations of Entrepreneurship
  • Introductory Accounting I
  • Principles of Economics I
  • Business Finance I

Diploma holders from local polytechnics may be granted up to 50% credit exemptions depending on the course units covered from their previous diploma studies.

  • Professional Practices II
  • Consumer Behaviour II
  • Marketing Communications II
  • Market Research II
  • International Marketing III
  • Management of Brands III
  • Services Marketing III
  • Capstone in Market Strategy & Project III
  • + 7 other electives

Please note that not all electives shall be offered in each academic year.

Students are required to validate on pre-requisite and/or assumed knowledge before course enrolment.

Admission Criteria
Entry to Year 1
GCE ‘A’ Level / Year 12 or its equivalent; OR
Non-Business Diploma from a local polytechnic
Entry to Year 2
Business Diploma or equivalent from a local polytechnic or recognised institution. Other qualifications will be considered on a case-by-case basis by the university.
Language Proficiency
  • Achieved GCE ‘O’ Level credit pass (grade 1 to 6) in English as First Language; OR
  • An equivalent English Language qualification; OR
  • Successful completion of recognised approved prior learning from other institutions, where the language of instruction was English

English Language Requirement
All programmes at the University of Adelaide are taught in English. Students with a recognised academic qualification that was not completed in English, are required to undertake an IELTS (International English Language Testing System) examination. The minimum required overall band score is 6, with a band score of 6 in writing and speaking, and 5.5 in reading and listening.

Tuition Fees
Local/ PR and International Students
Fee per Course S$1,920
Total Fee (24 modules, payable in 6 equal instalments) S$46,080
Total Fee (12 modules, payable in 3 equal instalments) S$23,040
Fee Protection Scheme (FPS) insurance premium is paid for by NAA.
Non-Tuition Fees
Local/ PR Students
Application Fee S$100 (Non-Refundable)
Administration Fee S$250 Nett
Student Development Workshop Fee S$300 Nett
Medical Insurance S$120
International Students
Application Fee S$350 (Non-Refundable)
Administration Fee S$250 Nett
Student Development Workshop Fee S$300 Nett
Medical Insurance S$120
Student Pass (STP) Processing Fee S$30 Nett
Student Pass (STP) Issuance Fee S$60 Nett
Multiple-Journey VISA
(Applicable for VISA-required countries only)
S$30 Nett
Other Services Fees
(E.g. airport pick-up, medical check-up, collection of medical check-up report and Student Pass)
S$250 Nett
Applicable for airport pick-up on weekdays (Monday to Saturday) starting at 9pm and ending before 8:30am, and the whole day of Sunday and Public Holidays
 S$35 Nett
The above fees are subjected to prevailing Goods & Services Tax (GST), unless otherwise indicated.

The Zalora Scholarship is available to students of the Bachelor of Commerce programme with a strong passion for the fashion industry.

This inaugural merit-based scholarship valued at SGD $3,000 is open to students of all nationalities. Scholars will also get the opportunity to gain valuable insights on the e-commerce industry through an internship with Zalora.

For details on the eligibility criteria or to apply for the scholarship, click here.

May include, but not limited to examinations, group assignments, individual assignments, consulting projects, presentations, quizzes, tests, tutorial work as prescribed within each course.

The academic year is made up of three trimesters of approximately 16 weeks each. Students can complete up to four courses in each trimester delivered over intensive blocks of lectures and/or tutorials.

The degree is designed to equip you for future business roles such as: market planner, sales manager, brand marketer, product and advertising manager, retail manager, public relations officer, advertising executive, service manager and market researcher.

Potential careers
Advertising Officer, Market Researcher, Marketer / Marketing Manager, Public Relations Officer / Publicist, Advertising / Wine Promoter, Marketing – Agriculture, Food & Wine, Marketing Planner, Product Development Manager, Product Manager, Product and Advertising Manager, Public Relations Officer, Food Marketer, Tourism, Wine Marketing

  • Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised.
  • The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner.
  • An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems.
  • Skills of a high order in interpersonal understanding, teamwork and communication.
  • A proficiency in the appropriate use of contemporary technologies.
  • A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life.
  • A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community.
  • An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities.

The University’s business programmes have been awarded a five year international accreditation from the Association to Advance Collegiate Schools of Business (AACSB) International.

AACSB accreditation is the hallmark of excellence in business education and has been earned by less than 5% of the world’s business schools.

This means the University of Adelaide’s Business Degrees are recognised internationally for their high quality and successful graduates.

The Adelaide Business School is a full member of the European Foundation for Management Development (or EFMD). EFMD is one of the key business school networks in the world and being a part of the network will bring many opportunities for faculty and student exchanges, knowledge sharing and collaboration.

The University of Adelaide is committed to regular reviews of the programmes and courses it offers to students. The University of Adelaide therefore reserves the right to discontinue or vary the programmes and courses without being required to provide prior notice.